Branded Content

Working for Gradient, an award-winning experiential marketing agency, I worked with a very well known client to find compelling human interest stories for a two-part video series.

Working for Edelman, I found real women across the country who contributed to the Dove and Real Beauty Productions campaign. Employed by a 100 percent female crew, we shared real women’s perspective on what makes them feel beautiful inside and out.

I collaborated with team members at Edelman, Dove, and Real Beauty Productions, making sure we satisfied the client, their goals, and also stayed true to the real human and their personal stories. With over 4,300 submissions, I worked to narrow it down and secure editorial coverage from the campaign.

I also worked on a campaign for other clients including eBay and Empatico, a free tool that connects classrooms around the world.